SINGLES GO GREEN FOR HOLIDAY GIFTING

Toronto, Canada. (SANEPR.com) November 30, 2007 -- This year, socially conscious singles everywhere are “going green” with holiday gifts that give back. Lavalife Corp., a leader in the singles industry for more than 20 years with a variety of web, voice and mobile communities, is here to help with “green” gift ideas for the holidays designed to make shopping easy no matter who’s on your holiday list.

Singles across Canada can visit “Holidays @ Lavalife” for all of their shopping and entertaining needs now through December 31, 2007. The new site, http://www.holidays.lavalife.com, sponsored by Amarula, is designed to add ease to the holiday season and is packed with holiday entertaining ideas and gifting tips such as “Holiday Gifts for New Loves,” “Wallet Friendly Gifts,” “Spicy Stocking Stuffers,” and “Handling Secret Santa.”

“Green gifting is a major trend this holiday season,” says Lavalife’s Singles and Dating Expert Lori Miller. “Singles are more interested than ever in choosing gifts that are environmentally friendly, so Lavalife has put together a list of the hottest green gift ideas ranging from the latest new technology to a few steamy gift options like lingerie, organic chocolates and wines.”

Green Gifting

Keen to keep the planet green with your gift choices this holiday season? Lavalife’s Holiday Gift Guide is here to help! In the past few years, since most of the western world has started hopping on the electric powered bandwagon, the environmentally friendly product market has exploded. Not just for Phish fans anymore, being green is easier than ever. It's even sexy this holiday season!

Get Around
Is your sweetie sick of gas-guzzling cars and not a fan of cramming onto public transportation with a bunch of stinky, germy strangers? We’d bet they'd love to speed around town on their very own electric scooter -- who wouldn't? -- available from Daymac (http://www.daymac.com) , which has stores across Ontario and dealers in the rest of Canada. More ideas? How about a sassy and stylish Segway (http://www.segway.com/) -- the latest in hipster personal transportation technology.

Planet Wine
Lifford Wine Agency (http://www.liffordwineagency.com/), one of Canada’s top wine importers, is once again leading the pack. The very existence of the wine industry is totally dependent upon a responsible and healthy relationship with nature. Lifford president Steven Campbell recognizes that environmental leadership is an urgent priority. As he says, "We have not inherited the earth from our forefathers; we are merely borrowing it from our children." Lifford’s newest offering, plantatree™, is Lifford Wine Agency's gift to the community and is being operated on a non profit basis. Lifford's goal is to plant 1,000,000 trees in Canada, through a strong partnership with Tree Canada over the next two years.

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Underneath it All
Nothing says I’m hot for you like sexy underwear, and the bamboo bra is the latest in eco-chic! Enamore (http://www.enamore.co.uk/onlineshop/) in the UK makes a collection of organic silky underthings -- get them online from The Natural Store (http://www.enamore.co.uk/onlineshop/) -- while Bueno Style (http://www.buenodesign.ca/style/home.html) offers some less frilly and more wallet friendly options. La Senza (http://www.lasenza.com/eng/index.cfm) introduced eco-friendly lingerie this year and American Apparel (http://americanapparel.net/) has sporty, sweat-shop free skivvies made with organic materials.


Stuff a stocking with some Denman Island organic chocolate (http://www.denmanislandchocolate.com), pop open a bottle of Bonterra organic wine (http://www.bonterra.com/)...

Looking for something good for body and soul? Aveda (http://www.aveda.com/index.tmpl?ngextredir), an old friend of the environment, always has an array of wonderful-smelling and luxurious bath and beauty products, perfumes, candles and tea.

Love hemp? Rawganique (http://www.rawganique.com/) has a wide selection of products made from this Earth-friendly fibre -- from jeans and T-shirts to wedding dresses. Imagine the object of your affection snuggled in a beautiful hemp bathrobe.

Green Canada
Need more ideas? Adria Vasil's bestseller Ecoholic: Your Guide to the Most Environmentally Friendly Information, Products and Services in Canada (http://www.randomhouse.ca/catalog/display.pperl?isbn=9780679314844) has more ideas and makes a great gift for those concerned about their imprint.

And before getting frisky, set your significant other up with breathable, silky-soft bamboo sheets from The Good Planet Company (http://www.goodplanet.com/) a Victoria-based "granola groovy eco-emporium" offering products for your bed, bath, baby, pets and home, in store and online.

And sleep soundly knowing you've done your part in keeping the planet a little healthier.

Looking for great date suggestions or dating advice? Check out Lavalife’s free online magazine featuring new articles and exclusive tips for singles, Click at http://www.click.lavalife.com.

About Lavalife
Lavalife is ranked the #1 website for online dating in Canada and is ranked among the top 10 worldwide dating sites. A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile communities. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. . For more information, visit http://www.lavalife.com.

*Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks #1 in Canada when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites.

** Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks in the top 10 worldwide when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites.

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Editor’s Note: Interviews and hi-res images available.