Samsung Announces Widescreen Mobile Phone for Mobile TV Viewing

Australia. (SANEPR.com) November 2, 2007 -- EMBARGO: 1 November 2007 - Samsung Mobile announces a true mobile revolution, the Samsung Widescreen.
The Samsung
Widescreen mobile phone, the first of its kind in Australia, brings an enhanced Mobile TV offering to life for
Australian consumers.

Backed by Samsung’s strength as Australia’s number one player in LCD TV1, the Samsung Widescreen features world’s best mobile display and top-of-the-range sound quality for sheer viewing pleasure. The ability to work and play hard is now here.

“Every so often we are lucky enough to witness a revolution in mobile phone technology and the Samsung Widescreen is right at the forefront of this revolution,” said Josh Delgado, Director – Samsung Mobile. “As a leader in mobile phone design and technology, Samsung continues to push boundaries and improve services to bring consumers real benefits. The Samsung Widescreen mobile is just what consumers are looking for in a Mobile TV and entertainment device.”

With a unique dual flip action, the Samsung Widescreen mobile allows consumers to make standard calls with the
traditional flip action. However, open the phone sideways and consumers have a mini-laptop with a full QWERTY
keyboard and broadband speeds of up to 7.2Mbps across 98 percent of Australia’s population.

As the world leader in LCD screens2, the Samsung Widescreen is boosted by a crisp, clear 2.3-inch LCD display. Played in unique native landscape layout, the 262K colour QVGA LCD screen enhances mobile TV viewing for the best image quality. Technical advancements also mean that consumers can access the new Mobile FOXTEL
electronic programming guide (EPG) and surf 33 channels. The dual speakers give consumers the ability to watch
their favourite programs in stereo sound and maximise their viewing pleasure. Capitalising on the revolution, the
Samsung Widescreen mobile allows consumers to program their Foxtel iQ set-top box to record their favourite
programs, even when they’re away from home.

“People are increasingly busy and time poor,” continued Delgado. “The Samsung Widescreen mobile phone lets
consumers maximise their time or simply enjoy a moment of downtime. Internet and Mobile TV have never been
more accessible. Consumers can now enjoy Mobile TV with a twist.”

In addition to the fastest mobile internet and Mobile TV, the Samsung Widescreen offers a range of additional
features. The 2-megapixel camera, stereo MP3 player and Bluetooth capability give consumers a range of features
to make the most of their mobile lives.