Shanfari Automotive appointed as new distributors for Chrysler and Dodge in Oman

Oman (SANEPR.com) June 30, 2008 -- The formal announcement of Shanfari Automotive Co.’s appointment was made at a press conference held at the Wattayah showroom in the presence of Shanfari Group and Chrysler International officials, media representatives and guests.

Commenting on the occasion, Sheikh Adil Al Shanfari, Vice Chairman and CEO of Shanfari Group of Companies said, “We are extremely delighted to introduce our new partnership which brings the world’s most alluring automotive brands – Chrysler and Dodge under our distributorship.”

On the significance of this partnership, Sheikh Shanfari explained, “Being appointed as the distributors for Chrysler and Dodge comes at a crucial time for Shanfari Automotive which is now further strengthening its organisational structure. The new managerial team will contribute to ensure the highest standards of service and value to our partners and customers in Oman. Our future strategies to market Chrysler, Dodge as well as our existing brand, Jeep, will constitute an aggressive action plan and investments in our showroom facilities, staff as well as services.”

Established in 1982, Shanfari Automotive has branches and services facilities in Muscat and Salalah, with more than 120 employees.

“We at Shanfari Automotive understand the requirements of our customers and the level of service that they expect from us. Our new team on board will instil a new



dimension, approach and perspective to the Chrysler, Jeep and Dodge brands and further enhance customer relations and the brand experience for them”, said Chris Edwards, General Manager, Shanfari Automotive Co.

He added, “Shanfari’s association with Chrysler International for these new brands, and the subsequent developments taking place within the company, are aimed to create a number of new jobs, particularly attracting and encouraging the Omani talent and workforce. All in all, the future is a promising and an exciting one.”

Situated in Wattayah, Shanfari Automotive maps a nationwide expansion in the distributor network to provide Chrysler, Jeep and Dodge sales, service and parts for various regions across the Sultanate. Developments to accommodate Chrysler and Dodge at the company’s Wattayah site are also being reviewed and planned in a phased manner. Phase one includes the shifting of the vehicles to the head office showroom at Al Khuwair by the end of 2008. Following which, the phase two is the reconstruction of the Wattayah showroom to become the first fully Corporate Identity compliant showroom in Oman.

Shanfari Automotive has officially opened their doors for the sale and servicing of all Chrysler and Dodge vehicles with special benefits such as low interest rate financing, guaranteed buy back and free servicing (on certain terms and conditions).

Ends
Notes to Editor:

1. About Shanfari Group of Companies:
Established in 1960, Shanfari Group of Companies started with the formation of a small trading company in the southern capital of Salalah. Over the past three decades, The Shanfari Group of Companies have emerged as one of the most prominent and dynamic business enterprises in the Sultanate, with interests in almost every aspect of modern Oman. The Group's headquarters are located in the Muscat suburb of Al Khuwair. From these corporate offices, the management team and the Board of Directors oversee the management of the group's global business activities. Through its Salalah headquarters, the management coordinates all the activities for the important southern Dhofar region of Oman. These include



construction, automotive sales, building materials and retail outlets. Salalah-based Shanfari & Partners is recognized as a leading trading company in southern Oman.

2. Issued on behalf of Shanfari Automotive and Co. by Promoseven Weber Shandwick Oman.
For further information, please contact:
Zulekha Huseni
Promoseven Weber Shandwick
Tel: 24786182, Fax: 24705273
Email: zulekha.huseiny@promoseven.com