Siemens Gigaset launches New Ad Campaign to conquer the Indian market

For Immediate Release

Press Note


Siemens Gigaset launches New Ad Campaign to conquer the Indian market

New Delhi, 9th December 2009, Siemens Home & Office Communications Devices launches NEW Ad campaign for Indian market to announce the arrival of its All NEW Siemens Gigaset Cordless Communication Series from Germany. The campaign aims to target mid to high income consumers between the age group of 25 – 44 years, single or married, living in a rented or own apartments in A as well as B class towns of India. It is going to reach out to its select target audience through multiple media communications

The extensive ad campaign will begin from December 18 onwards.

According to Shahzad Ahmed, Director, Marketing - Siemens Home & Office Communications Devices, Dubai said, “the NEW Ad campaign is designed keeping in mind to break through the clutter due to presence of local brands and other existing players. The objective is to establish Siemens Gigaset, as a name to reckon with, in the world of cordless communication.”

DDB Dubai, Siemens creative team has recommended a soft launch campaign to announce the arrival of German technology cordless phones in India. The approach would be to take a single master creative/visual and get into several adaptations / executions. The campaign would get treatments right from print, POS & Outdoor including BTL and Retail activation.

DDB Dubai, Siemens’s advertising agency strongly recommends using the single lady with a smiling face. The lady chosen as the brand face would represent a modern, trendy yet a woman who has a face even common people can associate themselves with.

Siemens Gigaset Communication Series would be available through its strong dealer network in India of over 600 Retail Outlets present in all the metro and mini metro cities.in a period of 2 months





About the product:

Besides Hero model A 685, Siemens Gigaset Cordless Communication Series include other model like AC650, C360, C580, C670, S880. These stylish, feature packed cordless phones are for people who enjoy long, comfortable chats, and who want to access all the phone's advanced functions in an easy and simple manner. A hands-free function is a great solution if one is busy in the kitchen or just has one’s hands full with the kids, and still need to have a conversation with brilliant sound quality. Siemens Gigaset Cordless Communication Series are available in price range from Rs. 1999 to Rs. 6400.

Gigaset Communications GmbH is one of the world’s largest manufacturers of cordless phones and the clear market leader in Europe for DECT phones. With its headquarters in Munich, the company develops, manufactures and distributes high-quality products under the brand Siemens Gigaset. Its portfolio includes fixed-network phones, Voice over IP devices, software solutions and home media products. The primary production site is in Bocholt, Germany, where the Gigaset products are manufactured under the most stringent quality and environmental standards. Gigaset Communications is a licensee of the Siemens trademark


For any further information please contact:
BUZZ Communications Pvt. Ltd., New Delhi


Achal Paul / Tushar Singh

Mobile : 09810162377/ 09971410960
Email achal@buzzcomm.in/ tushar@buzzcomm.in