Sports Radio 850 The Buzz and 620 The Bull Continue Decade Long Dominance of Male 25-54 Demographic

USA (SANEPR.com) January 27, 2009 -- McClatchey Broadcasting continues to deliver the largest share of sports talk listeners in the Triangle market, according to the Fall Arbitron Radio ratings. The latest ratings data show 850 The Buzz (WRBZ) and 620 The Bull (WDNC) have continued their strangle hold on the important demographic of decision-making males ages 25-54 years old. With a combined total audience share of 1.4%, 850 The Buzz and 620 The Bull have an audience share 40% greater than its closest competitor in the Sports Talk Radio market. The Fall Arbitron survey took place for twelve consecutive weeks from September 18th through December 10, 2008.

“We are very grateful that Raleigh-Durham sports fans continue to choose 850 The Buzz and 620 The Bull as their primary source for Sports Talk Radio” stated WRBZ/WDNC general manager Brian Maloney. “We produce the most local sports talk in the Triangle and listeners seem to respond favorably to both our local and national programming”.

Overall listener growth was fueled by audience increases in such local shows as David Glenn and Bomani Jones and syndicated programs such as The Jim Rome Show and Primetime With The Packman.

Men 25-54
Share of Audience Increase
Summer 2008 vs. Fall 2008

Show: Increase Time Period
David Glenn Show: +20% Weekdays 3pm-6pm on WRBZ

Jim Rome Show: +240% Weekdays 12n-3pm on WRBZ

Bomani Jones: +15% Weekdays 10am-1pm on WDNC
Mark Packer +47% Weekdays 3pm-6pm on WDNC


About WRBZ/WDNC:
McClatchey Broadcasting is privately owned and operates Sports Talk stations WRBZ - “850 The Buzz”, and WDNC “620 The Bull”. The McClatchey stations offer the latest sports information, breaking news, local coverage, and nationally syndicated sports talk programming. Some of the local shows McClatchey Broadcasting produce include: “The Adam Gold Show”, “The Sports Pig – with Morgan Patrick, “The Dave Glenn Show” and “The Bomani Jones Show.” The McClatchey stations are also home to some of the nation’s top syndicated shows such as Jim Rome, Primetime with The Packman and Imus in the Morning, among others. WRBZ/WDNC are Fox Sports Radio affiliates. The company maintains sports affiliations and relationships with Duke, UNC, NCSU, ECU, ASU, the Carolina Panthers, the Carolina Hurricanes and the Charlotte Bobcats.