Strategic Vision Offers Free Thirty Minute Consultations For Toy Makers

Strategic Vision, LLC announces that they will be offering people within the toy industry free thirty-minute consultations to jumpstart their marketing and publicity efforts for the holidays and Toy Fair 2010. The free consultation offering is part of the company’s Publicity and Marketing Jumpstart For The Toy Industry (PMJTI) program for the toy industry. For many the next five months will be some of the most critical months in their business year. Targeted marketing and publicity will make a crucial difference for holiday sales and a successful Toy Fair 2010, the premiere toy event held in New York on February 14-17, 2010.

“Marketing and publicity is critical for the toy industry, particularly in this new economy,” said David E. Johnson, CEO of Strategic Vision, LLC. “For many in the toy industry, the holidays and a successful Toy Fair in February are essential to success. Yet in this new economy where glitz and glamour are out and practicality is in, many are not sure how to market and promote their toys. Many in the toy industry are fearful that it may be too late to reach holiday shoppers. Our Publicity and Marketing Jumpstart For The Toy Industry (PMJTI) will help determine the marketability of a campaign and offer strategies and direction on how even at this late date to reach your audience for the holiday season.

“Finally our experts will work will the inquiries in helping determine a strategy to maximize their Toy Fair 2010 experience,” continued Johnson. “Toy Fair is a make or break moment for many start-up and new companies in the toy industry. We will provide consultation on how to maximize that experience and capitalize on opportunities at Toy Fair. We will provide these consultations absolutely free.”

Among the offerings Strategic Vision will consult with and also offers in detail on are:

· Social Networking and the Toy Industry: those interested will have a consultation on how to use social media immediately to jumpstart their marketing and publicity efforts through the use of such sites as MySpace, Twitter, Facebook, and YouTube. We will provide consultations on how to launch yourself into the world of social media and discuss the importance of viral marketing.
· Media Relations for You: this consultation will help those in the toy industry on how to launch themselves into the world of the media and the key ingredients for a successful media campaign such as press releases, media kits, and interviews. We will provide information on how to reach the media for the holidays and begin planning now for Toy Fair 2010.
· Strategic Vision Analysis: The company will offer an analysis of ongoing public relations and marketing programs and measure their effectiveness.
· Awards: The company will provide information on the importance of awards in marketing and promoting your toys.

The intent of this offering along with the Publicity and Marketing Jumpstart For The Toy Industry (PMJTI) program is to assist the toy industry in the new strategies needed to navigate through the economy for this holiday season and beyond. In addition to the consultations, Strategic Vision will be onsite at Toy Fair 2010 for consultations.

Additional information on Strategic Vision, LLC may be obtained at www.strategicvision.biz