THE One named Lifestyle Retailer of the Year for the 4th year running

(SANEPR.com) May 25, 2009 -- THE One already had plenty to shout about after being short-listed in all four categories they entered for the annual RetailME Awards. However, scooping the title of Lifestyle Retailer of the Year for the fourth time was indeed something very special!

The category was open to all stores in the Middle East region that offer lifestyle products, but the Always Different, Always Limited and Never Expensive home fashion brand proved yet again that their creative and unique approach to lifestyle retailing is a sure recipe for success. THE One, which beat finalists Marks & Spencer, S*uce and Bauhaus, was awarded the prestigious prize for continually providing ‘quality and speciality products, reasonable prices and effective customer service’.

"It's an unbelievable honour to win the Lifestyle Retailer award four times in a row! What are the chances of that happening? You know, we're in a recession now, which has forced us all to stop and focus on what matters, especially real Customer Service, which Dubai can use more of. So look out guys, next year, with our Service with Heart programme, we'll be walking off with the Customer Service Initiative of the Year award too!" said Thomas Lundgren, founder and CEO (Chief Emotional Officer) of THE One, upon accepting the Lifestyle Retailer award.

The RetailME Awards showcase and celebrate the outstanding performance of regional and international retailers and brands including achievements in marketing, customer service and loyalty programmes, store design and innovative concepts as well as exceptional retailers in various retail segments.


On THE One:
Invented by Thomas Lundgren, THE One Total Home Experience opened its first store in Abu Dhabi in 1996. Today the brand is present in five countries across the Middle East. But THE One doesn't believe the world needs another retailer; they believe we need a better world. That’s why, intent on being THE [responsible"> One, the company aims to be both magical and meaningful: inspiring their fans with seasonal Home Fashion Collections that are ‘Always Different, Always Limited and Never Expensive’ while Changing the World Together. To this end, THE One supports a number of local and international charities and takes every opportunity to employ physically and mentally challenged individuals. You can find THE One Theatres in Bahrain (Manama), Jordan (Amman), Kuwait (Kuwait City), Qatar (Doha) and the United Arab Emirates (Abu Dhabi, Dubai and Sharjah). Visit www.theoneplanet.com

For media queries please contact:

Emma Staples
Public Relations & Internal Communications Manager
THE One Total Home Experience
Tel: + 9714 395 5889
Fax: + 9714 395 5778
Mob: + 971 50 167 6680
Email: emma.staples@theoneplanet.com

Cynthia Villanueva
PR & Communications Coordinator
THE One Total Home Experience
Tel: + 9714 395 5889
Fax: + 9714 395 5778
Mob: + 971 50 656 4693
Email: cynthia.villanueva@theoneplanet.com