Tess Daly Supports Hallmark’s Breast Cancer Campaign

Bradford, UK (SANEPR.com) March 9, 2009 -- The unique card features a pair of sparkling pink shoes with a stunning three quarter carat diamond, kindly donated by online diamond specialist, Seventy Seven Diamonds – 77 diamonds.com A nationwide search has been launched to find the UK’s Most Inspirational Mum, who will receive the one-of-a-kind Mother’s Day card.

Two smaller replica cards have also been produced, each featuring one half carat diamond. These cards will be featured as prizes in high profile national publications to further promote the Inspirational Mum competition.

This is the third year of Hallmark Card’s highly successful initiative, which will have donated £3/4 million pounds towards funding vital research into finding treatments and a cure for breast cancer, a disease that affects one in nine women during their lifetime.

The £1/4 million raised from its 2009 Mother’s Day campaign will be split between Breast Cancer Campaign (£225,000) and Action Breast Cancer, a programme of the Irish Cancer Society (£25,000). The contribution is made irrespective of how many cards are bought.

Lisa Palillo, Marketing and CSR Communications Controller at Hallmark Cards said: “Our ‘Cards for a Cure™’ campaign has become a major strand within our Corporate Social Responsibility policy. With breast cancer affecting so many mums, daughters and women in the UK, we’re determined to raise as much money as possible to help fund further research into finding a cure for the disease.

“Through this exclusive Tess Daly designed card and partnership with Seventy Seven Diamonds, we have been able to create a truly unique card which will make a wonderful gift for one very lucky mum.”

The card forms part of a major marketing drive to support Hallmark’s ‘Card for a Cure™’ initiative. It will be supported by a three-week national TV advertising campaign which will run from 01 March 2009.

ENDS

Editor’s notes:
For further details and photography please contact:
Gaby O’Grady/Louise Woodward/Tori Homer at Lucre
T: 0113 243 1117
E: Gaby@lucrecommunications.com, louise@lucrecommunications.com or tori@lucrecommunications.com
http://cards.hallmark.co.uk


Hallmark
Established in the UK in 1958, Hallmark Cards is the UK's leading greeting card publisher. As well as greeting cards, Hallmark also produces related products such as wrapping paper, gift bags, social stationery, gift products, personalised birthday cards, fathers day cards, anniversary cards and personalized cards.


Breast Cancer Campaign
Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure. It aims to be the leading specialist in breast cancer research across the UK and the Republic of Ireland, making a significant impact on breast cancer for the benefit of patients.
breastcancercampaign.org

Hallmark Cards PLC
Bingley Road
Heaton
Bradford
BD9 6SD
Gaby O'Grady
gaby@lucrecommunications.com