The Green Media Show Set for October 1 and 2, 2008

Mercer Island, WA, USA (SANEPR.com) July 18, 2008 -- The Green Media Show Conference and Expo, produced by SustainCommWorld focuses on end result solutions for leaders in communication media. It takes place in Boston October 1 and 2, 2008.

SustainCommWorld focuses on educating professionals in the communication industry on how to create sustainable workflows to lower their carbon footprint.

Topics of sessions include: the leaders of green media supply and why you should follow their example; how new federal green marketing guidelines will impact the print and digital media industry; and how to create sustainable marketing strategies.

Reasons to attend:
You’ll learn branding techniques
You’ll learn how to sell more and retain more by becoming a green company
You’ll find out how incorporating sustainability programs into your business plan can turn risks into assets
You’ll discover how to respond to potential compliance issues from other businesses that have gone through them
Make contacts with others in the greening communications industry
Learn about sustainability
You’ll learn how to reduce your carbon foot-printing

First 300 conference registrants get a signed limited edition poster by Peter Max
Peter Max partnered with a ground-breaking team of vendors (SustainCommWorld, Appleton Coated and EarthColor) to produce this poster exclusively for the conference using a green workflow. Max created a design that emanates a joyous, sustainable world in keeping with his signature style. The background of the poster is blue, with a vibrant orange sun coming up over a light green horizon filled with green mountains. Yellow rays of light spread over the bright blue sky, with multicolored trees surrounding a river.

The paper used to print the posters on is Appleton Coated’s Utopia Two: Extra Green (U2:XG) for the sustainable method in which it was produced. It also holds ink and colors very well, in addition to being environmentally friendly. It is the first paper in North America to be certified by the Forest Stewardship Council, which improves the practice of forestry.

EarthColor printers was chosen because of its carbon neutral location. The poster printing was powered by 100% renewable wind energy. According to the EPA, EarthColor is the U.S.’s number 1 renewable energy purchaser in the printing industry. Even the proofing process was green – Max approved the proof virtually, without seeing the poster printed on paper.

The sustainable printing process recycled all residual materials and the inks contained no VOCs (Volatile organic compounds), which may have short- or long-term health effects.

Peter Max has been an advocate of ecology and sustainability since the first Earth Day and created posters for Greenpeace, the Peace Corps, Save the Whales and many other environmental causes. Max created the first 10-cent postage stamp in 1974, with the slogan “Preserve the Environment.”