The Secret … Lead Nurturing How To Automate The Process While You Sell More - SalesNexus CRM

USA (SANEPR.com) June 9, 2009 -- In the previous two chapters, Klein discusses the blocking and tackling of email marketing, with highlights including how to stay on the right side of the law, how to create emails that won’t annoy your customers and how to provide valuable information to your contacts via on-going emails. Get the entire E-Book FREE: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.

Next… the big pay off! In this chapter, we’re going to show you how to create an automatic cash machine with a mind blowing ROI. That’s because you really already have all the pieces you need! We’re going to show you how to leverage the assets you have and increase sales and the bottom line!

Let’s take inventory of what we have:
1.) Leads, Prospects and Customers
The ones that have already had contact with your customers and the ones that will in coming weeks and months. Whether you advertise on TV and Radio, send direct snail mail, advertise online or cold call, you’ve got months and years worth of names and email addresses of prospects and customers that you’ve had contact with in the past. Some bought something, some did not. In most businesses, just the fact that they came into the top of your marketing or sales funnel and gave you their email address indicates that they have a general interest in the kinds of things you sell.

2.) Valuable Information
As discussed in detail in our previous chapter, you have information that these people need to know in order to be more effective at their job, happy at home, healthier, etc.

So, all you need to do is to connect the people on your list with the valuable information you have and you will ignite more sales. No additional spending on advertising necessary!

The Big Payoff
Let’s calculate a typical example to see what sort of impact on sales this could have in your business. Imagine that you have 100 new prospects or leads every month. These are people filling out a form on your website, people you’re qualifying via a cold call, responses to direct mail or TV/Radio ads, etc. In most businesses, if you’re able to close 20% of these leads then you’re doing well. That’s 20 new customers each month. But what about the 80 leads that didn’t buy anything? What’s happening to them today? Unfortunately, most sales people stay focused on the "hot" new leads coming in and neglect following up with leads that came in last month. Get the entire E-Book FREE: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.