The UK’s biggest card retailer takes choice and value personally

Bradford, UK (SANEPR) December 15, 2009 -- With an easy to navigate website at www.hallmark.co.uk/specialoccasions, customers can now personalise just about any greeting, invite or thank you with their own words and photos and then order as many copies of their design with the new Multibuy option.
But what makes this service different to other more established online personalisation services already on the market such as Moonpig.com? As Jo Langrish-Dixon, Marketing Manager for Hallmark commented, “We’re aiming to offer as many of our cards and greetings across the full range as we can so we’re not just offering jokey, funny cards that others tend to.”
Hallmark is the UK's leading greeting card publisher, producing approximately two billion cards per year and offers the largest product range in the UK market with almost 20,000 designs available in any one year. Coupled with a strong reputation for quality, great design and big name brands such as Purple Ronnie, OK Magazine and Forever Friends, the company has an enviable position from which to launch a highly successful personalisation service.
As Langrish-Dixon continued, “Why settle for offering just jokey birthday cards, when we can offer highly peronalised invitations for parties, weddings or birthdays? Why not let people put as much of themselves into their new baby announcements, christenings, engagement invitations or baby showers?”
Hallmark are also keen to emphasise the transition of the same Hallmark quality that people can buy in the shops to being able to get a truly personalised card or set of cards, quickly and easily over the Internet. As Dixon continues, “This service really does give people the ultimate freedom to create their own cards whilst still retaining the great designs and big names that Hallmark has become famous for. And it really doesn’t matter what the event is, from anniversary invitations to big milestone birthdays, from disco invites and ball invites to Christmas party invites, the customer can change their text to such an extent that any event whatsoever can be personalised.”
So it seems that at Hallmark right now, in the world of personalisation, anything goes, as Langrish-Dixon continues, “Whilst we’ve got plenty of humour ranges up our sleeves, we think people want more than funny personalised cards. That’s why many of the same Hallmark cards, invites and thank yous that are more serious, sophisticated or just more touching can be personalised as well as the funny ones. Not to mention the fact that our very popular and well-known names such as Forever Friends, Purple Ronnie, Disney and Scooby Doo can all be given the personal touch and sent out individually or as packs from our website.”
Indeed, the functionality of the website means that not only do customers seeking more personalisation have a massive choice but that getting perfect results is easy too. Reinforcing this idea are the ‘Write Your Own’ function and recommended verses option written by Hallmark editors. Customers are only restricted by their own imagination and creativity.
Jo Langrish-Dixon concurred as she continued, “The amount of searches for personalised greeting and invites per month is staggering and we aim to exceed the expectations of people looking for something that’s unique whilst still maintaining the highest standards of quality.”
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Established in 1958, Hallmark UK is now a PLC. It is now the UK's leading greeting card publisher, representing 60% of the Hallmark International business and is proud to be the home of the International Division.
In 1966, the International Division was established and has wholly owned subsidiaries in Canada, UK, Japan, Mexico, Netherlands, Puerto Rico, Belgium, Spain, Australia, New Zealand, Hong Kong, Singapore and China.
In the UK Hallmark has over 3,100 employees working together to deliver superior quality products. It has the largest creative resource in the industry dedicated to providing first class design and innovation. With a very strong bias towards total quality, continuous improvement through best practice management processes and superior products, Hallmark’s objective is to meet and exceed all consumer expectations, legal and safety requirements.
Today, the UK group produces approximately two billion cards per year and offers the largest product range in the UK market with almost 20,000 designs available in any one year.
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