TheFlyer.com Wins Over 20 Ad Awards At Annual Conference Of Community Papers Of Florida

(SANEPR.com) June 10, 2009 -- BREA, CA, June 11, 2009 (SANEPR)

TheFlyer.com and Harte-Hanks Shoppers, announced that it received over twenty awards from The Annual Conference of Community Papers of Florida (CPF), an association representing publishers of over 125 free-circulation community papers reaching approximately 5.2 million homes weekly, as part of the CPF’s 2009 Awards for Excellence.

TheFlyer.com received twenty-one awards, including first place finishes for Best Internet Home Site, Advertising Campaign, and Classified Promotion in the Editorial Category, reinforcing its position as an industry leader in creativity, layout, design, web, and print quality.

Last year, Harte-Hanks Shoppers announced that The Flyer and its sister Harte-Hanks-owned shopper publication in California, the PennySaver, re-named the print publications to TheFlyer.com and PennySaverUSA.com, to emphasize the multi-channel nature of its targeted marketing solution and to match the name of its respective local advertising Web site portals. The CPF awards for TheFlyer.com and continued strong readership help show the success of the company’s multichannel strategy. TheFlyer.com is the largest direct mail shopper publication in Florida with over 2.2 million weekly circulation in the state, and PennySaverUSA.com is the largest direct mail shopper publication in the United States with over 9.2 million weekly circulation in California.

“We are very proud of our ability to continue to stay relevant and be a thought leader in our industry after thirty years in print,” says Carlos Guzman, President of TheFlyer.com. “Our longevity and brand recognition in the shopping publication space are second to none, and we are always striving to do better and do more to bring local buyers and sellers together, in print and online. We are honored to be recognized for these awards by our peers.”
The CPF’s members are owners, publishers, general managers and sales managers of free-circulation community newspapers and shoppers throughout the state of Florida.
Membership ranges from small, independently-owned publications with circulations under 5,000, to free paper/shopping guide divisions of major communications companies publishing hundreds of thousands of copies weekly. The common denominator among members is that each publication is distributed free of charge to the market it serves.
The print version of TheFlyer.com has published continuously in Florida since 1977. The print version of PennySaverUSA.com has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. TheFlyer.com and PennySaverUSA.com Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals for restaurants and events. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets.

About Harte-Hanks

Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.

Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 950 separate editions with approximately 11.5 million circulation each week in California and Florida. Harte-Hanks Shoppers brings buyers and sellers together at a local level, helping businesses and individuals get results from targeted, local advertisements, both through Shoppers' printed publications and online through the PennySaverUSA.com™ and TheFlyer.com™ websites. PennySaverUSA.com and TheFlyer.com are recognized leaders in geographic and demographic targeted marketing solutions. In print, PennySaverUSA.com and TheFlyer.com provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. On the Web, PennySaverUSA.com and TheFlyer.com are online advertising portals, bringing buyers and sellers together through our online products, including local classifieds, business listings, coupons, special offers and Power Sites™. Power Sites are templated web sites for our customers, optimized to help small/medium sized business owners establish a web presence and improve their lead generation. Visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.