Tiny Treasures Gifts Ltd is Making Memories to Reduce Imports of Flowers this Mother

UK (SANEPR.com) February 4, 2008 -- Mother’s day is the biggest flower selling occasion in the UK. Around 35% of all adults will buy flowers for their mothers (or for their children to give to their mothers at this time).* The majority of these flowers will be imported from countries as faraway as Kenya, contributing to the continuing rise in CO2 emissions.**

Tiny Treasures will be encouraging consumers to opt for gift alternatives that lessen the impact of CO2 emissions and climate change. The specially designed range of Mother’s day silver jewellery fingerprint impression gifts are not only individually handcrafted in the UK and where-ever possible packaged in recycled materials, but it will enable families to make their mother’s day memorable in a number of ways:
• Mark the occasion with the Mother’s Day impression kit gift pack and have them made into their chosen piece of pure silver or gold hallmarked jewellery.
• Provide a unique gift of memories inside a Scrapbook. Adding to the scrap book each year, means it can build into a beautiful legacy for families to keep and treasure. The scrapbook comes with an option to include a personalised pure silver fingerprint impression plaque.

Helen Taylor said: “I decided to create an alternative range of gifts for mother’s day because I feel it is a pity that we make only make a token effort for the most important person in our lives on just one day with flowers that are mostly imported and that will last a fortnight. It is such a waste of money and effort. Instead, families can create something unique and keep as a lasting reminder of their appreciation for their mothers. That’s why I hope the Mother’s Day Impression kits and Tiny Treasures Scrapbooks will be a popular alternative to flowers this year and hope that we can all do something that will make a difference to the environment."

ENDS
For more information or high resolution images, please contact Helen Taylor, Tiny Treasures 0845 4584332, or email admin@tinytreasuresgifts.co.uk

*The Flower Council, www.flowercouncil.org.uk on % of population buying flowers for mother’s day.


** From The Guardian Unlimited article by Leo Hickman, February 2006 –“ Is it Okay to buy cut flowers?” – Figures released by Defra in November 2005 following parliamentary questions from Liberal Democrat environment spokesperson Norman Baker showed that almost 17,000 tonnes of flowers - worth £46.1m - were imported more than 4,000 miles from Kenya in 2004. Roses accounted for almost 5,000 tonnes of the imports. Overall, this signified a 83% increase in air-freighted flowers from Kenya in just four years. Baker has since calculated that this trade from Kenya leads to 33,000 tonnes of carbon dioxide emissions a year - meaning that the transit of each flower creates far more than its own weight in CO2 pollution.