Tired of Big Green Lies?

(SANEPR.com) April 17, 2009 -- Burlington, VT – Finally, help arrives to separate “green” myth from fact with the help of Seventh Generation and the Fine Living Network. On April 22 - earth day 2009 - join environmental activist, advocate and Seventh Generation President Jeffrey Hollender as he separates myth from reality when it comes to the conventional wisdom of green living. “Big Green Lies” airs at 9PM ET/PT, on FLN

From the corridors of power to the halls of your home, follow the crew of BIG GREEN LIES as they perform mad science, track down the partisan experts, expert partisans, average citizens, rabid researchers, and other oracles who think they’ve got the ecological answers you’re seeking. Tune in as host and Seventh Generation CEO Jeffrey Hollender dispatches his team of off-kilter operatives to locations around an overheated globe to separate ecological facts from fiction, addressing the issues that no one’s had the chutzpah to take on until now. Take a sneak peak at some of our attitudes to a few myths (yes, yours and mine!) at www.biggreenlies.com
“As the name implies, Big Green Lies aims to reveal the falsehoods behind prevalent green myths and settle long-standing debates,” said Jeffrey Hollender. “Our team tackles a few of those questions in our first episode:
• Is the planet really having a cow over our appetite for beef?
• Would the world be better off if some of us didn’t drive a Prius?
• Should a smog alert be issued for our living room?
• Paper or plastic-which really has sustainability in the bag?
• Are disposable diapers as guilty of environmental sins as everyone thinks?
There are many, many Big Green Lies out there that need our attention.” Take a sneak peak at www.biggreenlies.com and find out if your attitudes, ideas and knowledge match those of our own men (and women) on the street!


ABOUT SEVENTH GENERATION
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Their products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it. Jeffrey Hollender has led Seventh Generation from its humble beginnings to its current position as the leading and fastest-growing brand of natural products for the home, and the leading authority on issues related to making a positive difference in the health of the planet and its inhabitants through our everyday choices. Jeffrey frequently addresses social and environmental responsibility at regional, national and international venues, and is often asked by other companies to consult on sustainability. His blog, Inspired Protagonist, is a closely-followed resource and guide for spotlighting socially responsible business practices and principles on the global stage. Jeffrey is the author of several books, including What Matters Most and Naturally Clean.

ABOUT FINE LIVING NETWORK
Fine Living Network (FLN), available in 50 million subscriber homes, is dedicated to providing topical, timely and fast-paced lifestyle-related content for success-driven individuals in the categories of home, shopping and entertainment. From the makers of HGTV and Food Network, FLN is available nationwide on DirecTV channel 232 and DISH Network channel 113, and on local digital cable. To find your cable provider, visit www.fineliving.com/TV.

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Contact:
Chrystie Heimert or Meghan Butler
(802) 658-3773 x620 or 519
chrystie@seventhgeneration.com or meb@seventhgeneration.com