Toxic Waste Sour Candy Launches Thrilling New Online Game

USA (SANEPR.com) May 9, 2008 -- Candy Dynamics, a cutting edge marketer of popular sour candy products, announced today the launch of its exciting and environmentally conscious new Toxic Waste® website game, Professor Sauernoggin and the Landfill of Doom. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.

Professor Sauernoggin and the Landfill of Doom takes kids on a Sourific journey as they help Professor Sauernoggin recover the secret formula for Toxic Waste candy, which has been stolen by the sinister Dr. Smogg. With help from Hazmat the Lab Rat (Professor Sauernoggin’s faithful pet rat), players will guide the professor in his attempt to defeat Dr. Smogg and his evil cohorts, and keep the formula safe. Along the way, players will dodge Gloop creatures, pools of waste, open fires, and hanging electrical cables, while at the same time collect garbage and litter to accumulate points. Between levels, text conveying important environmental messages will be displayed. Players skillful enough to complete the game will receive discounts for online purchases.

The Toxic Waste website, www.toxicwastecandy.com, is an imaginative work using the company’s innovative characters to entertain, while gently promoting environmental responsibility. This outrageously amusing kid-friendly site is jammed to the rim with eye-catching animation, fan videos, games, free pop music and wallpaper downloads, the latest Toxic Waste news, and the animated life story of Mr. Toxie Head, including his secret identity and his thrilling discovery of Toxic Waste candy. In addition, the site also provides words of environmental wisdom, in a way kids will relate to and is currently home to the company’s second annual Toxic Takedown Challenge™ which promotes kids of all ages to be environmentally conscious.

Through May 31st, kids (six years old and up) are invited to visit www.toxicwastecandy.com to participate in the Toxic Takedown Challenge by entering a drawing for a chance to win Toxic Waste candy and a $500 United States EE Series Savings Bond. Entering is easy and fun! Participants are asked to fill out an entry form and submit a tip or creative idea about what people can do to help the planet and the environment. One lucky grand prize winner will be awarded a week’s supply of Toxic Waste candy and the Savings Bond, plus 25 runner ups will win Toxic Waste Candy. Winners will be announced on June 6th, and their entries will be posted on the Toxic Waste website.

“Candy Dynamics is constantly looking for creative new ways to educate our young customers, and to encourage them to take part in activities that will help preserve the environment. With Professor Sauernoggin and the Landfill of Doom, our goal is to give kids a wildly enjoyable gaming experience, and at the same time, impart some easy and valuable environmental tips,” stated Laura King, Vice President of Marketing for Candy Dynamics.

Candy Dynamics offers an array of Toxic Waste candy products that are guaranteed to make all kids pucker with sour delight. The sour candy line includes Toxic Waste® Hazardously Sour Candy®, Toxic Waste Nuclear Sludge® Sour Bars, Toxic Waste Sour Candy Sprays®, Toxic Waste Sour Dip & Lick Lollipops®, Toxic Waste Nuclear Sludge® Sour Bar Laydown Bags, and Toxic Waste® Hazardously Sour Candy® Banks.


About Candy Dynamics:

Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of sour candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double-action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops with other innovative products continually in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
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Press Contacts:

Steven Style / Jeffrey Assisi
The Steven Style Group
Indianapolis, IN
New York City
Telephone: 212-465-1290
Fax: 212-465-1299
email: stevens@stylegroup.com , jeffa@stylegroup.com
http://www.toxicwastecandy.com