Toyota Launches the New Prado Diesel in India

Bangalore, December 23, 2009 - Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the launch of the Prado Diesel in India. Inheriting the Land Cruiser’s DNA, the redesigned Prado will appeal not only to buyers in the market for a genuine SUV, but also to passenger car owners who are looking to upgrade for the perfect combination of maneuverability and interior luxury.

The basic concept for the new Prado is based on the design philosophy - ‘Intelligent & Modern’. The new design aims to create an exterior with the active feel expected of a four-wheel drive and an interior that is refined and roomy.

Specific improvements include a 3.0L Diesel engine, and the adoption of a Kinetic Dynamic Suspension System (KDSS) that allows driving stability at city and highway speeds. It also has enhanced comfort features like 3-Zone Automatic Climate Control, Optitron Meter, Multi-information Display, Parking Assist System with front/rear sensors & rear camera and rich leather interiors. A host of Driver Assist Technology such as DAC (Down-hill Assist Control), HAC (Hill-start Assist Control), VSC (Vehicle Stability Control) and A-TRC (Adaptive Traction Control) aid in outstanding off-road performance. The new Prado is available in five exciting colours - White Pearl Crystal Shine, Silver Metallic, Grey Metallic, Greyish Blue Metallic and Black.

Speaking at the launch, Mr. Nakagawa (MD, TKM) said, “Globally, the Prado has sold over 1.56 Million units in more than 170 countries so far. And, since its launch in India in 2004, customer response to the Prado’s legendary quality, durability and reliability have far exceeded expectations. As part of our long-term commitment to bring the best of Toyota’s technology to India, we are very proud to introduce the all new Prado.”

Mr. Sandeep Singh (Deputy Managing Director, TKM) said, “The new Prado apart from a new diesel engine, offers three core values - the Land Cruiser DNA, Leadership in off-road and on-road performance and excellent maneuverability and interior luxury. It has been a challenge to improve upon the best-selling Prado, which is highly appreciated for its reliability and versatility. We are certain that our Indian customers in India will experience superior comfort and luxury while handling all kinds of terrain.”

Mr Singh added, “With the launch of the all new Prado, Toyota has enhanced its SUV line-up in India, besides the Fortuner and the LC200. A focused marketing campaign comprising print, internet, outdoor advertising and display at the Delhi Auto Expo 2010 will maximise customer awareness of the superior features and benefits of the new Prado, bookings for which will begin from today.”

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members.

For details, please refer to http://www.toyotabharat.com/