TradeShow Teacher Announces Booth Staff Training Webinars and CD

(SANEPR.com) June 10, 2009 -- (June 8, 2009) Miami, FL: Statistics indicate that 80% of an exhibitors results depend on the performance of booth staff. However, most staffers have had no formal training provided to them, to be able to maximize their trade show efforts. With the current economy leading companies to downsize exhibiting presence and attendance, booth staffers need to master their trade show skills to reach their exhibiting goals in today's difficult times. TradeShow Teacher has responded to the overwhelming need for an affordable Booth Staff Training course to be made available.

TradeShow Teacher announces a Train the Trainer webinar course, designed to show a company representative how to facilitate and prepare the content for a Booth Staff Training program; through a webinar and step-by-step workbook. A Booth Staff Webinar Training course is also now available; designed for booth staff to watch, participate in role-playing exercises and use the step-by-step workbook to understand their company's planning activities, how to reach key prospects, qualify attendees and more.

"Companies don't always have the budget dollars for an in-person training program and that often leads to no training program being provided at all," said Linda Musgrove, President of TradeShow Teacher. "The Train the Trainer and Booth Staff Training Webinars and step-by-step workbooks provide companies with cost effective training solutions that will help their booth staff deliver better results and increased ROI when exhibiting."

Both training programs and workbooks include the information below. The Train the Trainer program has additional information about how to effectively facilitate the training sessions and plan the content.
- Goals of Booth Staff Training
- Role playing exercises (prepared scripts)
- Importance of exhibiting
- Roles and responsibilities
- Importance of networking and how to network
- Details about the product(s) you are exhibiting
- Key prospect(s) profile
- Prospect "pain points"
- How your product/service solves prospect's "pain points"
- Common questions attendees may ask
- Lead management and handling process
- Prospect ranking system
- Follow up process
- Goals and objectives
- Existing customers and VIP's that will visit the booth
- Review of booth layout and stations
- Competitor information
- Interacting with attendees
- Engaging attendees and sample questions
- Qualifying attendees and sample questions
- Ending conversations with unqualified leads
- Closing with attendees and sample questions
- Closing "tools"
- Bad booth behaviors (Booth Crimes)
- Marketing planning activities
- Public relations planning activities
- Booth staff guide (a useful tool to provide booth staffers; containing all pertinent show details)
- Post show reporting questionnaire to enable exhibit program growth

To learn more about the Train the Trainer and Booth Staff Training programs, please visit http://www.tsteacher.com/Webinars.html , or contact Linda Musgrove at linda@tsteacher.com or (888) 547-7410.

To Speak with a Company Representative, Contact:
Linda Musgrove
linda@tsteacher.com
(888) 547-7410

About Linda Musgrove, the TradeShow Teacher
Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training for individuals, departments or entire teams. Musgrove also presents customized training programs for Trade Show Producers to offer exhibitors. Most recently she authored "The Complete Idiots Guide to Trade Shows", published by Alpha Books/Penguin Publishing. Learn more at http://www.tsteacher.com and sign up for the FREE monthly Trade Show Tactics newsletter. Follow on Twitter at: http://twitter.com/tsteacher . Send an invite to connect on LinkedIn (email is: linda@tsteacher.com)