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The Art of Living Enters Strategic Partnership with the International SPA Association
November 24, 2009, Coral Springs, FL –The Art of Living with Marilu Henner has entered into a strategic partnership with the International SPA Association (ISPA), the leading professional organization and voice of the spa industry, to provide a multi-platform distribution pipeline for quality television programming.
"There's an increased emphasis on wellness today and people are now aware of the health benefits of regular spa visits," said Jim Nicholas, Vice President of Production for The Art of Living. "The opportunity to partner with such a recognized leader in the industry will help us to provide our viewers with expert-driven, educational information related to the value of the spa experience."
ISPA research indicates the spa lifestyle is appealing to virtually everyone. Women continue to represent the majority of spa-goers; however, men account for more than 30% of spa-goers, and teenagers are quickly incorporating spa visits into their lives, as well.
"We are thrilled to be able to connect with the viewers of The Art of Living with Marilu Henner because we can spread the message of spa as a healthy lifestyle," said Lynne McNees, President of the International SPA Association. "Spa is about more than pampering - it’s about learning how to handle stress, eating well and reconnecting with your mind, body and spirit. Stress is the No. 1 reason why people go to the spa. Everyone is running at such a crazy pace, and the spa gives you permission to pause. The spa is about educating yourself on how to improve your quality of life, and we don’t have to feel guilty about taking time for ourselves when we’re learning something."

About The Art of Living with Marilu Henner
The Art of Living with Marilu Henner is a preeminent lifestyle show, covering health, travel, dining, fashion, interior design and family life, among other topics. The show is dedicated to keeping all members of the family well-informed, and airs on a variety of national and regional networks. For more information, please visit www.watchartofliving.com.
About the International SPA Association
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on http://www.experienceispa.com/.

Spas are places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.