Unique Pricing Strategy Proves Ideal For Used Car Shoppers

The owner of www.StreetSmartAutoBrokers.com announced today a challenge to a group of Internet vehicle shoppers in a ready to buy mood

The pricing strategy for this "test group" of vehicles is simple. Be transparent with the asking price, Kelly Blue Book Retail and then request a fair offer.

So, is this a hidden advertisement or simply a publicity attempt?

According to Street Smart Auto Brokers, the goal is to get the message out that not all used car dealers are created equal. "Some of us actually do care about getting you into a vehicle you love," says Loren Alves, Internet Sales Manager for Street Smart Auto Brokers.

"Consumer demand for top quality used vehicles not bloated with ridiculous prices is why we started this dealership," says Alves.

"People want a great deal-period. Many are willing to pay our asking price because it is so much lower than the big name dealerships a few blocks up the road. Once we explain the fact that our overhead is tens of thousands lower, it makes sense to folks."

One distinct feature of Street Smart Auto Brokers is that it does not fall in love with any piece of inventory. "We refuse to hold onto a vehicle longer than 90 days. And that is why we sell between 100-150 vehicles per month with only 5 employees," says Alves.

Street Smart does sell a substantial amount to other car dealers in and out of Colorado Springs. However, having a physical location allows consumers access to these same vehicles, giving them the opportunity to purchase a vehicle at the same cost another dealer would.

Affordability of high demand vehicles is often out of reach because most dealers push the price to the top end of the profit scale with excessive handling fees and making the customer pay for their advertising. Luckily, the Internet has leveraged the playing field for smaller used car operations like Street Smart Auto Brokers.

"Street Smart Auto Brokers is creating a nationwide following of happy, satisfied customers who are pleased to recommend them to their friends."