WATCHINDIA PARTNERS UP WITH SHEMAROO ENTERTAINMENT

New York, New York, USA. (SANEPR.com) December 3, 2007 -- WatchIndia today announced a strategic partnership with Shemaroo Entertainment, one of the largest names in Indian films. Starting 14 November 2007, WatchIndia will offer Bollywood films produced or distributed by Shemaroo Entertainment via Pay-Per-View and available for download in 2008. WatchIndia offers the 4 million Indian expatriates living in the U.S. and Canada, live Indian TV, top rated channels and free video-on-demand – all of these with only an Internet connection.



“We are really glad to partner with WatchIndia to offer the Indian Diaspora, an easy access to our huge library of amazing Bollywood movies”, said Jai Maroo, Director, Shemaroo Entertainment. He further adds, ‘With the demand for Indian content increasing globally, Shemaroo is determined to reach out to the audiences through all mediums of consumption where the consumer can have access to their choice of movies “.


WatchIndia will begin offering 15 Shemaroo films, including recent hits such as ‘Manorama Six Feet Under’ - this year’s MIAAC, The Mahindra Indo-American Arts Council Best Film winner, Dhamaal, MP3 and classics such as Naya Daur and Anand. The films are available via Pay-Per-View starting at $4.99; subsequently, all Shemaroo films will be available in the WatchIndia Download Store in 2008.

“This is WatchIndia’s second major partnership intended to provide our subscribers access to premier Bollywood entertainment’, said Tripti Singh, spokesperson for WatchIndia. “WatchIndia’s extraordinary success with over one million unique visitors per month is testament to the demand for Indian content online that offers flexibility to enjoy wherever you are.”

About WatchIndia
WatchIndia is the first site from Live Asia TV, an innovative new Internet Television company whose goal is to bring ethnic Asian programming to those residing in the diaspora. WatchIndia partnered with top rated networks in India including Times NOW, Zee TV, Zoom, Zee Sports, Aastha, IOL Movie Channel, Zee Punjabi, Zee Gujurati, Zee Cinema, YashRaj Films and now Shemaroo Entertainment. For more information, or a free 5-day trial, visit www.WatchIndia.tv.

About Shemaroo Entertainment
Shemaroo Entertainment Pvt. Ltd. is an integrated film production; post production, distribution and animation player, company. With an excellent library of Hindi films, it has penetrated onto Satellite TV with a joint venture with Sony Entertainment Television; it also successfully leveraged emerging technologies like Broadband, Internet, IPTV on WatchIndia.tv and Mobile. Shemaroo has also launched 15-minute movies on BPL Mobile’s TV Service. Shemaroo Entertainment has evolved as a one-stop shop providing end-to-end content related solutions to leading service providers across the globe. For more information visit www.shemaroo.com