Why every print publication should also be a digital publication

USA (SANEPR.com) April 16, 2009 -- Digital Publications may be the future. Yes, but the print magazines have a certain endearing quality about them. A print magazine is finite, i.e., you can read it “cover to cover”. The vibrant colors are, in most cases, better than screen resolution of a laptop or a PC monitor. In fact there is an entire set of reader behaviors such as tearing out articles, dog-ears to mark pages, flipping the pages to scan the pictures and headlines etc. that continue to define the strong if dwindling relationship between the print publications and its readers. Flipping pages, for example, can be much quicker than going to as many web pages on a site, not to overlook the fact that you must be online.

Compelling advantages of the digital publication

On the other hand, the advantages of Digital Publications are also well understood. Let’s begin with the readers who are spending increasing daily hours online with or without having access to the digital version of your publication. Another advantage in favor of digital publications is cost
and speed of distribution. If its available online then a link or even a preview with table of contents can be emailed within minutes, and the readers are just a click away from your digital publication. Add to that a slew of benefits that were unthinkable prior to the availability to digital publications:

1. Embedding video and interstitial ads
2. Tracking the number of readers – unique and repeat
3. Growing your online ad inventory by serving IAB standard ads within and outside the digital publication pages
4. Capturing user view and interaction data such as page views, clicks – unique and repeat
5. The ability to instantly share the E-magazine with friends or colleagues
6. Reader interactivity such as ratings, sharing, and comments
7. Administrative features such as login requirement, preview of selected content, data capture, instant polls; and
8. Enabling ecommerce
The phenomenally low cost of publishing a digital magazine may be the knockout punch in the triumph of digital version over print version.

So how can you create a digital version of your print publication?

This is probably the simplest part. In fact, creating a trial version of your print publication to actually see and test the features and benefits of having a digital publication should be a part of your decision making process. All you need is a PDF of your print publication. You can set up a free trial account (no obligations) at PageTurnPro (www.pageturnpro.com). Once you have an account all it takes is to follow 3 easy steps: Upload the PDF; Configure your digital publication i.e., provide a short description and select features you would like to enable; Click CONVERT. It takes just minutes and you will have a URL for your digital publication which you can forward to your friends, colleagues or just embed in your emails or website. It is that simple.