Wiltshire Farm Foods Celebrates Two Award Wins

UK (SANEPR.com) March 26, 2009 -- www.wiltshirefarmfoods.com is the online arm of Wiltshire Farm Foods, a private home meals delivery service, delivering a range of delicious frozen meals and desserts to customers around the UK through its network of over 70 local outlets.

With an average visitor age of 73, www.wiltshirefarmfoods.com is uniquely designed to meet the needs of an elderly user, with significant investment in Usability & User Experience.

Head of New Media for Wiltshire Farm Foods, Matthew Curry said “When we were building the new WiltshireFarmFoods.com website, we took a different approach than usual. It's very easy to imagine what you think is good for users, but really, nothing beats speaking with your users face to face. We got in a car and drove around visiting website customers in their homes, which was invaluable. You learn simple things like that a key piece of navigation might be obscured by a sticky note on the screen, or a mouse might not be moved as much as you think because there's a coffee cup right next to it! We were going to make our website visually high-contrast, but we discovered it actually makes it worse for dyslexic users.”

Taking advice from such industry luminaries as Jakob Nielson & Steve Krug, and designed by renowned Web Design company Headscape, www.wiltshirefarmfoods.com utilises positive feedback, customer reassurance & multi-step wizard-like processes to guide visitors through an engaging and rewarding online journey.

Matthew Curry said “We let users know exactly where they are in the process, what is going to happen next, and what they can do if they need help, it's all about reassurance. However the internet in general is a confusing place, so we always make sure customers can call us if they're having problems - a few months ago we helped a 103 year old lady place her first ever online order, she was so proud of herself, and quite rightly too!”

A cross-agency project, the Wiltshire Farm Foods “Customer Lifecycle” online campaign is designed reiterate our unique selling points throughout the customers experience with Wiltshire Farm Foods, comprising of Welcome Messages, Prompts to Order, Product Direction, Propensity Modelling & Critical Lag Analysis, it incorporates best-of-breed design & dynamic content to both increase customer engagement, retention & yield management.

Said Matthew, “We always try to use experts in the field, utilising the best minds out there. Coast Digital and EWA worked hard together to deliver a sustained campaign that is looking to increase revenues by over £1 Million in its first year.”

As a Franchisor, Wiltshire Farm Foods is committed to providing the best selling tools to its franchise network, and looks forward to continued growth throughout 2009. For more information regarding Wiltshire Farm Foods – please visit www.wiltshirefarmfoods.com or for franchising information visit www.wiltshirefarmfoods.com/opportunities