Wiltshire Farm Foods celebrates sixteen

UK (SANEPR.com) May 30, 2008 -- Trowbridge-based firm Wiltshire Farm Foods are celebrating sixteen years in the frozen food industry, delivering nutritious ready meals direct to the home for those unable, or simply unwilling to cook.

The brainchild of Ben Walden, a local Wiltshire farmer and local factory-owner, the brand was founded in 1991, to run alongside his supply of frozen ready meals to Local Authorities.

Having identified the need for private home delivery of meals to aid the aging population, the idea was originally piloted in-house, with plans to achieve national coverage and deliver outstanding products and service, positioning Wiltshire Farm Foods as the country’s leading provider of frozen ready meals.

After Wiltshire Farm Foods was rolled out to the South West the concept flourished as people embraced the notion that ready meals could taste as good and be as healthy as something prepared in the home - and if not more healthy than their chilled counterparts after stringent safety checks.

Achieving full UK coverage in 1997, Wiltshire Farm Foods now operates a network of 66 outlets and has earned a reputation for delivering first class service, winning the prestigious Queen’s Award for Enterprise in outstanding innovation in the provision of tasty and nutritious meals.

Ever adaptable, with ranges suitable for many dietary requirements including diabetic, gluten-free, low-fat, moderate salt, milk and egg free, vegetarian, ethnic and soft and pureed to name but a few. The brand recently expanded a luxury line in the shape of Select, a refined range of mouth-watering main dishes, inspired by restaurant dishes and free from artificial flavours, colours, enhancers and hydrogenated fats.

In order to celebrate their success it appears the old adage rings true, as the firm gives away a special present at the end of their month-long birthday banquet of carefully selected customer and staff favourites.

For every cold dessert order received online during May Wiltshire Farm, Foods will donate 10p to the PDSA, the UK’s leading veterinary charity, caring for more than 300,000 pets in need. The People’s Dispensary for Sick Animals are available for aid if any pet falls ill and the owner cannot afford the veterinary costs.

They also promote responsible pet ownership, as well as awarding the PDSA Dickin Medal; recognised as the animal world’s Victoria Cross as the highest British honour for animal bravery in military conflicts.

Choose from tantalising treats like strawberry tarte, packed with fruit, or creamy white and dark chocolate ganache, or a summer fruits cheesecake on a biscuit crumb base, topped with raspberries, blackcurrants, redcurrants and a strawberry glaze.

To indulge both the PDSA and your sweet tooth simply visit www.wiltshirefarmfoods.com, or for a free brochure call free phone on 0800 773 773.

Wiltshire Farm Foods is the leading supplier of nutritious, frozen home ready meals throughout the UK. If you'd like more information about this topic please call Jenene Blackmore on 01225 756081 or e-mail Jenene.Blackmore@apetito.co.uk