World Charms Launches Sweet Safari Series of its Fall 2009 Fashion Accessories Collection

USA (SANEPR.com) May 28, 2009 -- World Charms, which specializes in selling unique gift ideas for every occasion, is now pleased to present the Sweet Safari series of its Fall 2009 handbag and fashion jewelry collection which is now available for preview and pre-order on its site.

The Sweet Safari collection echoes African safari expedition style of fashion but made from ‘sweet’ organic components such as coconut shells and oyster shells and other natural stones. World Charms is offering a wide variety of cuffs and bangles made from assorted exotic and natural materials such as sea shells, coconut shells, Mother of Pearl, mahogany seeds, limestones sophisticatedly combined with metal, kid leather, snake skin, glass beads and wood.

The ‘Vegan Cheetah Bangle’, ‘Paw Lash Bangle’ and ‘Dotted Trail Bangle’ sport safari animal patterns but are actually made from coconut shells. The ‘Paw Lash Cuff’ version is coconut shell set on metal. Other metal cuffs include the ‘World is an Oyster Cuff’ and ‘Blackhole Cuff’ made from Tigerlip Mother of Pearl and limpit shell, respectively. The ‘Jungle Book Bangle’ and ‘Shipwreck Bangle’ both contain tree seeds such as Mahogany and an exotic tree called ‘Ampion’. The ‘Tiger Attack Bangle’ is made of eco-sustainable wood wrapped in tiger pattern fabric.

For the Sweet Safari series, World Charms is also offering leather and skin jewelry line. The ‘Green Skin Choker’ displays an assortment of colors of snakeskin in patchwork pattern with glass beads individually sewn on satin fabric. The ‘Africana Kid Leather Cuff’ contains encrusted metal studs on kid leather. The ‘We Cuff’ is a colorful but sophisticated snakeskin cuff in yin and yang pattern.

Sweet Safari also includes a necklace line such as the ‘Leopard Warning Necklace’ made from an assorted variety of Mother of Pearl shells as well as cowrie shell and the ‘Bloody Fangs Necklace’ which is made from limestones, dyed red and resembles gigantic crocodile’s teeth.

The entire Fall 2009 accessory collection is handmade and primarily composed of indigenous, natural and earth friendly materials. Almost all of the products are Go Green Certified. World Charms is donating a portion of the sales proceeds to the Go Green Philippines Foundation, the main goal of which is to achieve sustainability of the natural materials used in the products sold. World Charms aims to showcase fashion forward handbags, costume jewelry and other designer accessories using eco-ethical standards. World Charms is expected to officially launch its Fall 2009 fashion collection by the beginning of August 2009.

World Charms, an online specialty department store, can be accessed on the web at www.worldcharms.com. It sells world culture gift products sourced from around the world, and plans to deliver them to any doorstep on Earth. It aims to promote awareness and understanding of various cultures, histories and religions by allowing its customers to send gifts from different parts of the globe to someone they care about.

World Charms searches the world for hard-to-find, truly unique, fun, and useful gifts and supports the artisans, craftsmen, tribal groups, and cottage industries behind them. It currently offers products such as artisan artwork, handcrafted costume jewelry, organic toys, natural bed and bath products and other eco-crafts. In addition, World Charms sells music from various cultures, including Rwandan, South African, Moroccan and even Burkino Faso drum tunes as well as a comprehensive selection of both popular and hard to find world cinema or foreign language DVD’s such as Best Picture winner Slumdog Millionaire; African hits such as Hotel Rwanda and The Battle of Algiers. Films that promote the Global Village trend such as The Visitor are also available at the best prices online.

This year, World Charms joined Madison and Mulholland’s Ultimate Nominee gift bag given to Oscar nominees and presenters and other prominent actresses including Kate Winslet, Penelope Cruz, Meryl Streep, Amy Adams, Jennifer Aniston, Sarah Jessica Parker, Reese Witherspoon, Cate Blanchett, Eva Mendes and Scarlett Johansson. The eco-friendly online store also participated in the pre-Oscars HAVEN house 3-day swag/entertainment event held in Beverly Hills where preview products from its Fall 2009 collection were displayed and given away to Hollywood insiders such as Paula Abdul, Barry Bostwick, James Denton, Dustin Lance Black, among others.

World Charms will also expand its marketing reach to Southeast Asia this fall to address the growing appetite for organic and handmade products from that region.

World Charms utilizes Amazon's e-commerce technology in order to provide World Charms guests a safe, secure, and convenient online shopping experience. Transaction processing for World Charms is handled by Amazon so buyers can use their Amazon.com account to order and checkout.

ABOUT WORLDCHARMS
World Charms is owned by World Charms (USA) LLC, a private Delaware LLC. World Charms has teamed up with Amazon.com and licenses its shopping cart software for its reliability and cutting edge features. Inquiries on World Charms may be directed to marketing@worldcharms.com. >>>>>>>

WorldCharms
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