dotMailer unleashes online lead tracking tool for B2B marketers

London, UK (SANEPR.com) September 8, 2008 -- B2B marketers can now identify site visitors by company name and convert previously anonymous website users into active leads with the launch of dotMailer’s LeadVision, an innovative B2B website lead tracking tool. LeadVision allows users to generate daily customised reports, packed with useful website data to inform sales and marketing activity and maximise the return on investment (ROI) of digital marketing spend.

Lead Vision delivers the company contact details of a significant percentage of website visitors, so sales teams can act on this intelligence with immediate follow-up using relevant and targeted sales messages. Tink Taylor, Business Development Director at dotMailer, an industry-leading provider of digital marketing solutions, explains:

“Businesses are spending increasing amounts of marketing budget on what are perceived to be effective search marketing channels. But the value of anonymous click-throughs generated by Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) terms is nil without the means to follow up with prospects who failed to engage with you. The comprehensive information that LeadVision provides allows you to make contact and forge a two-way relationship, converting these visitors into active leads.”

LeadVision allows users to produce customisable lead generator reports which can create new opportunities for highly-targeted multi-touch marketing campaigns. By providing practical business information like access to contact details as well as rich statistical data and behavioural information, LeadVision gives businesses the opportunity to maximise the returns that internet presence can afford.

“Every day B2B firms let millions of pounds-worth of potential business in the form of online visitors leave their website; but LeadVision can put an end to this. Imagine how powerful it would be to know who these visitors are and which pages they looked at in order to integrate this with your sales and marketing campaigns. Lead Vision reports allow marketers to improve the effectiveness of their website as a sales tool and increase the success of telemarketing campaigns by identifying whether your targets actually visit your site.”

Tink Taylor concludes;

“We’ve taken our email marketing expertise and applied it to the B2B website. Email marketing gives you visibility into who has read your email, and what they clicked on that interested them. LeadVision provides the same information about website visitors who have not come to the website via a direct mailing. Bringing together these strands of information provides a better view and insight into website visits, massively increasing B2B leads and therefore website productivity.”