iDiva: space that any woman can call her own

India (SANEPR.com) January 22, 2009 --

iDiva.com, the new offering from Times Internet Ltd, celebrates the fact that every Indian woman needs a place to call her own — her private refuge, a place where she can vent her feelings, laugh, experiment and be herself.

Launched on Jan 19, 2009, iDiva hopes to revolutionize the way women use the internet. Its baseline - ”iDiva – it’s who you are”, personifies the mindset of the new Indian woman, and heralds a new year of change, positivity and hope.

What's so special about iDiva?

It's an ideal mix of the personal and the professional, recognising the modern woman’s innermost needs, solving her everyday issues and helping her handle emergencies while also exposing her to the world out there for her to explore and make a mark on.

There are also useful tools to better manage her time and life — be it the revolutionary " BIOclock " which keeps track of the menstrual cycle, or "Fit 'n Fab" which tracks the diet and sets exercise regimes and goals. "Always In Style" gives personalised fashion and beauty solutions for a whole new look.

Apart from this, there are also other specific sections that would appeal to modern urban women - iDiaries, which have, besides reader contributions, celebrity and photo blogs; an Astrology segment which offers a choice of Chinese Zodiac, numerology, tarot readings, Feng Shui, and even a DIY guide; Lounge makes sure she's never short of things to do, places to go, movies to watch, or food to eat. The Relationships segment keeps her emotional, personal and social life on track. There is also Style & Beauty for a beautiful look, and Work & Life segment for career guidance, work and academic advice.

Commenting on the launch of iDiva, President & COO, TIL, Sunil Rajshekhar said, ”The Internet has largely been male-dominated in India, where few online companies have invested in trying to address the needs of the modern urban woman. The Times Group through it’s various media channels has over the decades spent considerable time and resources in understanding and reaching out specifically to women consumers in India. Times Internet carries this legacy forward in meeting her expectations of interacting with other women in an online environment. iDiva is our latest offering for the online woman who is sure to enjoy this satisfying and continued experience."

The iDiva experience is about enhancing personality, while also contributing a point of view. It's the site for the contemporary woman who sees herself as a Diva be it in style, work, relationships, health…everything! What's more, she can also personalise this space according to how she's feeling at that moment. Being moody is in :)

iDiva serves whatever she needs, whenever she needs it.