iProperty.com Survey Reveals Confidence in the Property Market for 2010

Kuala Lumpur, Malaysia, January 21, 2010 -- iProperty.com Malaysia, Malaysia’s No. 1 property website, today released the results of its online half-yearly Asia Property Trends Survey 2009-2010.

Property Ownership
Intention to purchase property in the next 12 months remained strong at 85.3%. This survey further reveals that 36% of Malaysians own at least two properties whilst 29.5% are still looking for their first purchase, thus presenting a sizeable pool of potential buyers for the property market.

Consumer Preferences
Compared with last year’s results, landed properties especially those which are completed remained the #1 choice with 53.5% followed by 44% for ready-made condominium. Location, by far, remained the top criterion with 83.3% citing it as the most important. Price was a close #2 at 73.7% while 48.6% were aiming for potential capital appreciation and 35.5% regarded their trust in developers and brands as the #1 concern.

Property Investment
With 85.3% of the respondents representing a cross section of Malaysians willing to buy property and 30% of which for the first time, there is growing confidence in the property market bottoming out soon. This sentiment shall see Malaysians 35.2% of which with annual household income of over RM300,000.00 snapping up properties especially those with prices falling between RM300,000.00 and RM500,000.00 with 83.7% aiming at this price bracket.

Respondent Demographics
A total of 2600 people responded to our survey with Malaysians dominating at 91% followed by Singaporeans at 3.3%. 59.3% of respondents were male. More than 75% of the respondents use the internet regularly to locate the latest property.
The survey managed to attract relatively young audience with 72% falling within 25~39 year-old age group.57.4% are within the matured 30~50 year-old group. 51% of the respondents hold at least bachelor’s degree and 15% achieving postgraduate or higher education levels. With relatively high education levels, 58% are working as executives, managers and professionals while 11.3% are self-employed.

Executive Chairman of the iProperty.com Group, Patrick Grove says: “From our survey, we can conclude that more and more Malaysians are looking for properties online. They regarded up-to-date listings, friendly search functions and wide selection as the three most important features of a website.

He adds, “Despite the downturn, Malaysian believes that 2010 will be a good year to start investing again. Our survey shows that properties purchasing will definitely increase and the numbers are now likely to ramp up steadily."

About iProperty.com Malaysia (www.iproperty.com.my)
iProperty.com Malaysia is the country’s No.1 property and real estate website in all key metrics (as confirmed by: ComScore, Frost & Sullivan, Alexa.com and most recently, Google Ad Planner). Working with Malaysia’s top developers and more than 4,000 real estate agents, the website offers the largest online database of properties for sale and rent in the country. iProperty.com Malaysia also publishes a monthly magazine.

About IPGA Limited
Listed on the Australian Securities Exchange, IPGA Limited (ASX: IPP) owns Asia’s No. 1 network of property websites under the iProperty.com umbrella brand. The Company is focused on developing and operating Internet-based real estate portals with other complementary offerings in Asian markets. It currently operates consumer and business online property portals in the markets of Singapore, Malaysia, Hong Kong, India and the Philippines. With further expansion planned, IPGA is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.

iProperty.com Network
Singapore: iProperty.com Singapore
Malaysia: iProperty.com Malaysia
Hong Kong: GoHome.com.hk and House18.com
India: iProperty.com India
Philippines: iProperty.com Philippines
Events: iProperty.com EXPO
Luxury: iLuxuryasia.com
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Contact :
iProperty.com Malaysia
45-6 The Boulevard
Mid Valley City, Lingkaran Syed Putra
59200 Kuala Lumpur
MALAYSIA
+60322970818
my.info@iproperty.com
http://www.iproperty.com