www.myinsuranceclub.com Uses Web Analytics

Mumbai, January 22, 2010: Lead aggregator and price comparison portal, www.myinsuranceclub.com is creating a niche for itself with extensive use of web analytics. “It’s just like a customer filling up a credit card application form,” explains Deepak Yohannan, CEO of MyInsuranceClub.com. “Depending upon the age, income, address, number of dependants, etc. a bank chooses the credit limit to assign to the customer. We are doing the same but we are not asking him to enter anything on a form – we are just watching him very closely and determining his score – that is the beauty of our solution,” he adds.
This has immediate value to insurance companies as they can focus their attention on higher quality leads and improve their conversion rates. This is a very powerful tool which can be used to serve the customer better and deliver the best value to them and at the same time benefit the insurance companies also in optimising their operational efficiency by proper making accurate product pitches.
MyInsuranceClub.com mines information such as the sites you have visited, terms you have searched, time spent time on the site, time of the day, time of week, browsing pattern, geo-location and many more such parameters to assign a score or a value to every lead that is generated on the site. A complex and proprietary algorithm assigns a value to each parameter and consolidates them to create a score for each lead that is generated on the MyInsuranceClub.com web site.
MyInsuraceClub.com, from iGear Financial Services Pvt. Ltd. is India’s first online platform (www.myinsuranceclub.com) focused on bringing together end-consumers, insurance agents and under-writers. The platform meets the needs of end-consumers and insurance agents/brokers while addressing the distribution challenges for under-writers. Through a high-tech, analytics driven model, MyInsuranceClub.com is able to provide unbiased price and feature comparison for consumers; market information and education for insurance agents and a unique leads aggregation service for under-writers